jam.fans, we absolutely LOVE Bull & Bear Essentials and have invited them to be an ongoing contributor to the jam.blog. We hope you LOVE their finance language as much as we do! jam x

It has taken us a very long time to find this: Financial news and information, written in a way everyone can understand.
Bull & Bear Essentials, understands that the financial world is not a private club where men in dinner jackets arbitrarily establish interest rates. In fact, it teaches us that finance can be (drum roll please), fun.
Bull & Bear’s weekly summary consolidates the financial news in a clear, concise fashion. Ever laughed out loud while reading about stocks? Hardly – but you will now.
And the best part? They don’t dumb it down. They realize their followers are smart – everyone from Wall Street veterans to students, architects to entrepreneurs. So get excited, you’ll read about credit default swaps, the stability of the Euro and everything in between. And, you’ll understand it. Beautiful!
So let’s get started with some basics on investing.
So…. You have enough money to invest. Fabulous! But, perhaps it’s not quite enough to pay for an investment advisor. Don’t worry – we have the basics.
There are three key things you need to tackle with respect to investing: cash, financial markets, and real estate/alternative investments. While people make a science of it, it’s actually not terribly complicated.
Step One: Cash
This is called your liquidity. It’s important. Here are the things you need to examine.
How Much Cash Should You Hold?
As a general rule, we all hold too much cash. Ok, so how much is enough?
First, aggregate all the cash you hold. Second, deduct major future expenditures- a home, an engagement ring, a baby. Third, deduct living expenses for 6 months (in the event you lose your job). Viola! If you still have left over cash, you are probably holding too much.
Earn More off of the Cash You Hold
Focus on two things: safety and yield.
Safety: The FDIC guarantees up to $250,000 of your money on deposit at a bank. Make sure your bank has this protection. They have similar programs outside the U.S. as well.
Yield: Call your bank and ask if they can give you a better rate: a savings account, a 6-month CD, a money market fund. As a friendly cross check, compare different checking rates across banks atbankrate.com. This simple step could earn you thousands every year.
Step Two: Investments in the Market
With your excess cash, which is not set aside for real estate, you should begin to invest in markets. Think of this as money that you should not touch for the next 2-5 years, at least.
What is the best mix (sometimes called allocation)? It depends. A good rule of thumb is to admit how old you are (need not be out loud). That number is the percentage of your excess cash that you should hold in bonds. The rest should be in stocks. So if you’re 30, it is conservative to have a 30% bond allocation and a 70% stock allocation.
Stocks
Stocks are also referred to as equities. You should hold both U.S. stocks and international stocks. For simplicity sake, let’s take a 50/50 split between the two. The easiest way to do this is through ETF’s (a stock which mimics a basket of stocks) or a very low fee mutual fund. Why? These are typically very low cost and well diversified (p.s. if you clicked on that link and did not fall in love with the brown penguin, please tell us immediately).
Bonds
Bonds are considered to be safer than stocks. Why? If a company goes under it will pay its bondholders before stockholders. Great! However, because they are less risky, bond returns tend to be lower than stocks over the long run.
If you are in the highest or close to the highest tax bracket, the best type of bond to own is a municipal bond or municipal bond fund. These are historically very safe and exempt from taxation at the Federal level. Try to pick a fund with a low duration or maturity (between 3-5 years). Longer dated funds can be more volatile.
If you are in a low tax bracket or pay no taxes (i.e. you have somehow structured yourself into a foundation), a core taxable bond fund would be appropriate.
Step 3: Investment in Real Estate or Alternative Investments
This category mainly consists of your illiquid investments: your home, a piece of art, a private equity investment. Something which would be difficult, if not impossible, to sell before 4 PM on any given Thursday with a perfect market of willing buyers and sellers.
Real Estate: Can be a long-term blessing or a big time burden. Before committing to the American Dream, make sure you can afford it (the chapter of the American Dream not so often discussed).
Art, Antiques, Stamps, Wine, Old Cars (sorry – the totaled jeep doesn’t count): If you decide to invest in these, it is probably out of passion or love so we’re not going to knock that. Just make sure you keep them to a reasonable percentage of your overall wealth (no more than 15%). These markets can be very hard to transact in and the only certainty about the future is that nothing is certain.
Private Equity and Hedge Funds: While expensive, some of these investments have very attractive returns. They can also come with high fees, high minimums and long investment timelines so make sure you understand them before investment.